Creating brand and product experiences for the future.
Nordstrom—Email Evolution
Designed a system that strengthens brand consistency, streamlines design resources, and creates an email program built to scale with minimal manual effort.
Nordstrom—Anniversary Sale
Developed and executed multi-year email campaign strategies for exclusive early access and preview sales.
Nordstrom—Variant Testing
Created and delivered cross-channel designs that comply with strategy and hypotheses outlined in test briefs.
Nordstrom—Optimized Affinity Emails
Designed master templates with dynamic color, copy, and imagery — enabling scalable personalization and faster production.
Myriad Genetics—Unified Portal
Utilizing the design system Primase, we were able to create a robust digital platform.
Myriad Genetics—Estimates Attestation
Revamped the patient estimates experience with clear UI/UX, using the product design system.
Myriad Genetics—Design System
Built and managed Primase, Myriad’s design system, from the ground up.
Myriad Genetics—Webpay Portal
Streamlined the payment portal for multiple business units while preserving brand recognition.
Ten Past Monkey
Led design on the e-commerce website for a unique outfit collection built for today’s generation.
REI—Blog Enhancements
Designed new elements for the REI blog with a focus on user experience.
Realtor.com
Designed marketing ads across social platforms for B2B and B2C audiences, plus custom widgets, event websites, and video content.
Realtor.com—Campaign Pro
Created a campaign wizard tool with realtor.com, enabling sales teams to auto-generate custom campaigns.
Nordstrom
Built an asset library and refreshed email and landing page templates, along with upper-level navigation pages and digital campaigns.
REI—Mini Site
Designed a mini site for an REI campaign, from wireframe through high-fidelity mockups.
MLK Labor
Led the rebrand for the Martin Luther King Labor Council of Seattle.
Raven’s Cafe d’Art
Established a brand identity and website for a small cafe inside the Yellowstone Art Museum.
Caldas Coffee
Shaped a new brand identity for a NYC entrepreneur.
Hotel Sorrento—Dunbar Room
Reimagined the menu for Sorrento Hotel’s Dunbar Room.
Destiny City Film Festival
Designed the program for an annual film festival.
Apropos
Crafted a fresh new look for a Seattle barber.
I’ve got to work with some great brands along the way, including Nordstrom, Realtor.com, Thomson Reuters, REI, and AT&T.
Branding
Brand Identity
Logo Design
Brand Standards
Private Label Branding
Stationery Packages
Business Cards
Digital
UI/UX Design
App Design
Mobile Design
Product Design
Web Design
Product Photography
Print
Menu Design
Packaging Design
Book Design
Product Catalogs
Invitations and RSVP’s
Signage Design
