Creating brand and product experiences for the future.
Design Systems & Product • Fashion retail
Nordstrom—Email Evolution
Designed a system that strengthens brand consistency, streamlines design resources, and creates an email program built to scale with minimal manual effort.
Marketing & Campaigns • Fashion retail
Nordstrom—Anniversary Sale
Developed and executed multi-year email campaign strategies for exclusive early access and preview sales.
Marketing & Campaigns • Fashion retail
Nordstrom—Variant Testing
Created and delivered cross-channel designs that comply with strategy and hypotheses outlined in test briefs.
Design Systems & Product • Healthcare
Myriad—Design system
Built and managed Primase, Myriad’s design system, from the ground up.
Design Systems & Product • Healthcare
Myriad—Webpay Portal
Using the design system, we streamlined the payment portal for multiple business units while preserving brand recognition.
Design Systems & Product • Healthcare
Myriad—Estimates Attestation
Revamped the patient estimates experience with clear UI/UX, using the product design system.
Design Systems & Product • Fashion retail
Ten Past Monkey
Led design on the e-commerce website for a unique outfit collection built for today’s generation.
Design Systems & Product • Outdoor retail
REI—Blog Enhancements
Designed new elements for the REI blog with a focus on user experience.
Marketing & Campaigns • Real estate
Realtor.com
Designed marketing ads across social platforms for B2B and B2C audiences, plus custom widgets, event websites, and video content.
Design Systems & Product • Real estate
Realtor.com—Campaign Pro
Created a campaign wizard tool with realtor.com, enabling sales teams to auto-generate custom campaigns.
Marketing & Campaigns • Fashion retail
Nordstrom
Built an asset library and refreshed email and landing page templates, along with upper-level navigation pages and digital campaigns.
Design Systems & Product • Outdoor retail
REI—Mini Site
Designed a mini site for an REI campaign, from wireframe through high-fidelity mockups.
Branding & Identity • Nonprofit
MLK Labor
Led the rebrand for the Martin Luther King Labor Council of Seattle.
Branding & Identity • Coffee retail
Caldas Coffee
Shaped a new brand identity for a NYC entrepreneur.
Branding & Identity • Hospitality
Raven’s Cafe d’Art
Established a brand identity and website for a small cafe inside the Yellowstone Art Museum.
Print & Editorial • Hospitality
Hotel Sorrento—Dunbar Room
Reimagined the menu for Sorrento Hotel’s Dunbar Room.
Print & Editorial • Nonprofit
Destiny City Film Festival
Designed the program for an annual film festival.
Branding & Identity • Personal care
Apropos
Crafted a fresh new look for a Seattle barber.
I’ve got to work with some great brands along the way, including Nordstrom, Realtor.com, Thomson Reuters, REI, and AT&T.
Branding
Brand Identity
Logo Design
Brand Standards
Private Label Branding
Stationery Packages
Business Cards
Digital
UI/UX Design
App Design
Mobile Design
Product Design
Web Design
Product Photography
Print
Menu Design
Packaging Design
Book Design
Product Catalogs
Invitations and RSVP’s
Signage Design
