My Role — Branding, Logo Design, Typography
Caldas Coffee Co is a mobile full service coffee bar. However this isn’t just another food truck. They serve their Columbian grown coffee out a 1954 Jeep Willy which has been historically known as one of the most iconic transportation methods in the coffee regions of Columbia. The icon developed was to be playful and historic so it was obvious to includes the jeep as the primary element, the playful aspect comes to life when the crates/bags of coffee are stacked and loaded into the back of the jeep so heavily that it makes the jeep wheelie.