
Caldas Coffee
Caldas Coffee Co is a mobile full service coffee bar, but not just another food truck. They serve Colombian grown coffee out of a 1954 Jeep Willys, historically one of the most iconic modes of transportation in Colombia’s coffee regions. The logo was designed to be both playful and historic, featuring the Jeep as the primary element, with coffee crates stacked so high in the back that it tips the front wheels into a wheelie.
Industry
Coffee retail
Services
Branding & Identity
Inspiration


