Nordstrom—Email Evolution
This system strengthens brand consistency, streamlines design resources, and creates an email program built to scale with minimal manual effort.
Industry
Fashion retail
Services
Design Systems & Product
Problem
The email templates operate in silos—each with its own unique components, layouts, and typography. This creates visual inconsistency across the email program and puts excessive manual burden on designers and production.
Solution
Modernize the email program and create a flexible, component-based template system—standardizing assets and shifting fully to live text.
Direction 1
Editorial
Direction 2
Editorial
Product direction
Collection
Additional examples
Editorial, Product & Graphic
Email banners
Live text
Email banners
Baked
Additional email banners
Campaign & Programmatic
