Nordstrom
Nordstrom is one of the largest clothing retailers in the United States. I created digital designs for the website and email across multiple divisions, including women’s, men’s, trend, beauty, and kids, while also developing new responsive templates for both platforms. I played a key role in building the UI/UX framework and brand toolkit used by the digital design team, as well as creating campaign content featured on the website.
Industry
Fashion retail
Services
Marketing & Campaigns
Ideation and rapid prototyping
I designed landing pages for all upper level navigational content and developed UX/UI solutions for bucketing stories with relevant products, such as building an outfit story around summer must haves. I also contributed to ideation and rapid prototyping for sectional content and headlines, and helped define the brand standards and toolkit used across digital design teams.
Landing page toolkit sample
A landing page template built for all designers to follow, covering typography, spacing, and image placement and sizing rules.
Linking strategy
Teaming up with other members, we tested new link treatments (underlined, solid box, and outline box) within the email program. The data showed the bold link with an outline box treatment performed 20% better than the others, and it was implemented shortly after.
Program email redesign
Involved in redesigning the email program to shift from static stories to a module based system, allowing content to be mixed and matched based on customer interests. This was a major win: it delivered more relevant content to customers and made it easy to swap out products internally when items sold out.
Ads
