REI—Mini Site

Given the opportunity to create a mini site for REI that told the story of a man who never got to fulfill his lifelong dream of hiking the Appalachian Trail before he passed away. His wife reached out with the idea of having hikers carry his boots across the mountain to complete the journey for him, a vision brought to life with support from Dirtbag Diaries and REI.

Industry

Outdoor retail

Services

Design Systems & Product

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